Fine Science finds them. Agency build or AI tool at 2am, the problem is the same. So is the fix
A talk that shows how Fine Science thinks - recorded live
"Most product failures aren't technical. They're behavioural. The product works fine - it just doesn't work the way real people think"
You shipped fast. Now you need to know if it's actually good - or why it isn't converting. A Laboratory Analysis at £3,500 is the cheapest product decision you'll make if the alternative is six more months building the wrong thing. For founders at this stage, Rapid Diagnosis is the right entry point - a credible outside eye at a scoped price, with the credit removing the risk of committing to more than you need right now
See Rapid Diagnosis →Growth has stalled. Retention isn't where it should be. The team is too close to the product to see why. Laboratory Analysis finds the root cause and gives the team a clear remediation path
See Laboratory Analysis →Senior UX credibility for the pitch. An honest pre-delivery health check. A named expert who can answer a client's hard questions. Fine Science can be named on the engagement or work behind the scenes - your call. Reports can be co-branded or delivered under your agency's name
See Fine Science On Call →No account managers, no juniors doing the work, no 40-page decks that say nothing. One senior practitioner, one report, one verdict. Fine Science brings the same diagnostic rigour to enterprise products that it applies to startups - without the consulting overhead
See Laboratory Analysis →"We spent a fortune with the agency and it isn't selling." Fine Science hears this every week. The product works. The problem is it was never built around what users actually need
User needs still have to map to product function Most vibe-coded products fail because nobody traced what the user actually needs to what the product actually does. Fine Science closes that gap before you waste another quarter scaling the wrong thing
A weekend build is cheap. Long-term failure is not AI collapsed the cost of shipping, not the cost of misreading demand. You can vibe-code fast. You cannot vibe-code the evidence that would have told you the product was wrong
Fine Science is the pickaxe in this goldrush. Not digging for you. Telling you whether you are digging in the right place, and exactly what is wrong if you are not
Fixed price. Defined output. You know exactly what you're buying before you commit
A cold walk-through of your product by a senior practitioner with 20 years of pattern recognition. No report. No deck. A structured 60-minute verbal debrief covering the three to five most significant problems observed, with an honest assessment of whether they are surface-level fixes or structural failures. Hard-scoped, not a taster. One walk-through, one debrief, one page of findings. It exists for founders who need a credible outside eye before committing to a full engagement
A structured expert evaluation that maps every feature to the need it serves and the benefit it claims to deliver. Every finding is grounded in observable behaviour, not assumption. Covers onboarding integrity, positioning accuracy, journey failure points, need-feature alignment and retention signals. Works for live products and pre-launch builds. Concludes with a clear verdict and a sprint-ready plan your team can act on immediately
A standing engagement for teams who want priority access to senior diagnostic input without commissioning a full project each time. One monthly review call, up to three product reviews per month. Each review is a structured evaluation of one product, feature area or problem statement, delivered as a written findings note. A monthly findings memo and priority escalation when something critical surfaces. Quarterly summary report included
A structured working session for product teams who want to apply the Fine Science diagnostic method internally. Not a course - your actual product is the subject. Covers the NFB framework, the five failure modes, how to run a cold product walk-through and how to read behavioural signals without a user research budget. Maximum 12 participants. Remote or on-site
One anonymised example of the kind of problem Fine Science is brought in to diagnose and what changed once the underlying issue was made visible
The client had launched, traffic was arriving and sign-up was happening, but almost nobody reached the first moment of value. Internally, the debate had split between fixing the messaging, redesigning onboarding or rebuilding the feature set
The failure was structural rather than cosmetic. New users were being asked for commitment before the product had established credibility, so the journey created doubt before it created momentum
The team paused launch spend, rewrote the first-run journey and relaunched two weeks later with measurably better activation
Fine Science is expert opinion - but it's expert opinion applied through a repeatable diagnostic framework, not a vibe check. Every finding is traced to a specific observation or behavioural pattern. The methodology is transparent. The reasoning is visible. You can disagree with the verdict, but you can see exactly how it was reached
A brief is taken, precise questions are asked, then the product is worked through independently before any conclusions are formed. The client's view of what works is noted and set aside
The product is experienced as a new user would experience it. Every friction point, dead end and unmet expectation is documented without reference to the client brief
Each feature is mapped against the need it serves and the benefit it claims to deliver. Root causes are identified - not just symptoms
Findings are grouped by severity and type. Every recommendation is specific and actionable. "Improve onboarding" is not a recommendation. Changing a specific step is
A clear verdict is stated. The report is written in plain English - no jargon, no padding. Then a debrief call where the client can ask hard questions and get straight answers
A heuristic checklist can tell you a button is hard to find. It cannot tell you that users are abandoning because the product asked for commitment before it established credibility. That is the difference
Every engagement concludes with a clear, unambiguous verdict. Not a list of things to consider. A professional opinion you can act on
The product has problems but they're fixable without fundamental rethinking. The priority stack tells you what to do and in what order
One or more structural failures need to be addressed before surface-level fixes will have any effect. Specific surgery required before you scale
Fundamental need-feature misalignment that can't be resolved incrementally. Rare - but when warranted, Fine Science will say so honestly
Tell us what the product is and what's wrong with it. Fine Science will confirm which service fits and whether it's the right match for the problem
MSA and custom invoicing available for enterprise engagements. Data handling terms on request